Virtual Sports Sponsorship
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Connect licensed spaces in sports video games to brand deals at the scale of addressable gaming audiences.
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The rise of virtual sport sponsorship
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Flexible permissions
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The future of sports fandom
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Get started
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The rise of virtual sport sponsorship
Sports simulation video games are the most logical fit for in-game advertising, given that brands are present across every sport and sports property.
Bidstack provides game creators and sports rights holders with the tools required to segment and allocate licensed video game properties to their chosen partners.
Sports rightsholders
[ league, team, athlete ]
Rightsholders want to diversify sponsorship offerings, market directly to gamers, and leverage audience data for fan profiling and media valuation.
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Take ownership of your gaming IP.
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Unlock real-time, regional player targeting.
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Profile gaming audiences and deliver campaigns.
Control virtual stadiums
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Flexible Permissions
Build a walled garden media network in IP-licensed video games and onboard any number of commercial partners.
Football Stadium
Secure Collaboration
Enable partners to activate campaigns while keeping IP secure.
Network UI Illustration
Scalable Monetisation
Grow your network and scale revenues with modular permissions.
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The future of sports fandom
Sports simulation video games are becoming more important to rightsholders and brands as they attempt to reach the next generation of sports fans, particularly younger cohorts.
Drive viewership
Drive viewership
Reaching gamers translates to increased interest in live sports​.

[Gamers aged 16-34 represent ~62% of all gamers, a demographic representing the future of sports viewership]
Encourage attendance
Encourage attendance
Video games are proven to directly ignite interest in attending live events.

[Playing sports games boosts the likelihood of younger players purchasing real-world tickets by 18%]
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get started
Get in touch to unlock the true potential of brand advertising and sponsorship in sports simulation video games.