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Bidstack Welcomes New Advisory Leaders
Sep 10, 2025

A new chapter for Bidstack

Over the last 18 months, we’ve kept our heads down - listening, resizing, learning, and building. Our focus has been on making sure that when Bidstack takes its next leap, we do it with the strongest foundations in all areas.

Today, we're proud to share the advisory team we’ve built around our management team. Each brings outstanding experience and connectivity across advertising, gaming, sports, emerging technologies, and capital markets:

Jerome Underhill

COO at Fairplay Sports Media [ formerly Oddschecker ]. Spent a decade at AppNexus, Xandr, and Microsoft, rising to SVP then GM International. Guided the business through AT&T’s acquisition, the creation of Xandr, and its sale to Microsoft. Helped launch Netflix Ads and new formats. A proven ad-tech leader, now working with our team on Bidstack’s sports sponsorship strategy.

LinkedIn [ → ]

Jonathan Bunney

Former SVP Publishing at Codemasters + VP Publishing and VP Development at EA. Part of Exec Team that IPOd and then sold Codemasters for £1bn to EA SPORTS. One of Bidstack’s first customers when at Codemasters, he now supports our sports game-focused growth. Angel investor and advisor [ inc Steel City Interactive who launched the 4th biggest sports game of 2025], with deep expertise in rights-holder models and official sports titles.

LinkedIn [ → ]

Julian Tan

Director of Corporate Strategy at BT Group. Previously Group Director of Commercial Strategy at Flutter. Former Head of Digital Strategy & Growth at Formula 1, where he spearheaded F1’s esports series during the pandemic. Ex-BCG consultant and Oxbridge alumnus, with advisory roles across the sports ecosystem.

LinkedIn [ → ]

Jarod Were

Operating Partner at Advaya Capital in New York. Former VP Strategic Development at Supponor and Group VP Strategy at the NHL, where he spent 12 years driving corporate strategy, investments, and tech adoption. Bain alum and Sports Business Journal 40 Under 40, bringing rights-holder and capital market expertise.

LinkedIn [ → ]

Andre Johnson

EVP of Partnerships & Community at Magic Johnson Enterprises. Former EVP of Business Development at SimWin Sports and VP at Mythical Games. Previous leadership roles in VR, asset management, and entertainment. With extensive US sports and entertainment connections, Andre is a close ally of the management team and partner on BD strategy.

LinkedIn [ → ]

Dave McDowell

Co-founder/CEO of FSB Tech and co-founder of GAN. Entrepreneur Mentor in Residence at London Business School. A pioneer in gaming and betting tech, passionate about emerging technologies, nimble go-to-market strategy, and rights-holder activation.[ multiple founder-to-exit journeys backed by PE/VC ]

LinkedIn [ → ]

‍—

Each advisor is not only a leader in their field, but also connected to the capital, opportunities, and networks that matter most for Bidstack’s future.

A decade of groundwork has brought us here. With this team around us, Bidstack is ready to scale.

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Sep 10, 2025
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