Bidstack is a cross-platform in-game advertising network, whose technology helps video- game companies and advertisers to benefit from revolutionary advertising opportunities. Game developers and publishers can monetise their games by integrating adverts naturally into the game environment, and advertisers can use our technology to run targeted campaigns within these spaces.
The Bidstack services (the 'Services') include the integration of Bidstack’s advertising technology into games by the game developers, via our SDK or API. Advertisers are then able to buy space within the game. They can select which games to feature in, or the demographic profile they’re targeting – and then use our reporting tools to track campaign performance.
1.2 For Publishers and SSPs, this Policy explains how we may collect, use and disclose information sent from your services and programs, including personal information about your users and customers.
2. Definitions and Interpretation
Bidstack Ltd, or ‘Us’ - Bidstack Ltd, a company incorporated in England and Wales with registered number 09835625 whose registered office is at 201 Temple Chambers, 3-7 Temple Avenue, London, EC4Y 0DT;
Cookies - A small text file placed on your computer when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used are set out in the clause below (Cookies);
Data - For Publishers and SSPs, this includes all personal information transferred from you to us, including the personal information of your users.
For Users, this includes all information that you submit to us via the Website or Services, or data transferred to us from a game Publisher in order for us to place advertising in the game. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;
Publisher - A person or a company who own a game/gaming platform or digital space whereby the ads occur, who are responsible for connecting the advertiser’s product with the end user;
Services - The Website, Bidstack.com (and any sub- domains of the Website) and Services (as defined above), unless expressly excluded by their own terms and conditions;
Supply-Side Platform/SSP - A technology platform that allows Publishers to manage, sell and optimise programmatic inventory for advertisers to bid on.
UK and EU Cookie Law - The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011; and
User - Any party that is accesses the Website or Services and is not either (i) employed byBidstack Ltd and acting in the course of their employment; or (ii) engaged as a consultant or otherwise providing services to Bidstack Ltd and accessing the Website in connection with the provision of such services, including Publishers and SSPs.
the singular includes the plural and vice versa;
a reference to a person includes firms, companies, government entities, trusts and partnerships;
"including" is understood to mean "including without limitation";
reference to any statutory provision includes any modification or amendment of it;
4. Data Collected
4.1. Providing our Services, we typically do not directly interact with the owners of personal information except for data passed on by other parties, such as a Publisher or SSP, or User information if, for example, a User has registered directly with Bidstack. Rather, we process information (including personal information, if any), provided by our Publishers using various software and Services, and not always our software in this regard. Therefore, we obligate our Publishers to comply with all applicable laws in all applicable jurisdictions while obtaining information, and further to indemnify us of any claims arising from such non-compliance.
4.1.1 Publishers and other clients may have their own policies that govern how they collect, use and share data. These policies may differ from our policies described herein. We therefore recommend you consult the privacy policies of the websites, services, apps and games you use to become familiar with their privacy practices, and to learn about any choices that these companies may offer with respect to their information practices.
4.2 We may collect the following Data, which includes personal Data, from you:
4.2.1 Your name and contact information, such as an email address, and your hashed password if you register with us, for the purpose of logging-in to the service and storing any personalised settings and features. This is only collected from Publishers;
4.2.2 a hashed gamer ID, your age and gender. This is collected from our Publishers, and is used for ad targeting and analytics. This is anonymous and is not personally identifiable data;
4.2.3 an anonymised IP address, again from our Publishers. This is collected to accurately quantify the data referred to at 4.2.2;
4.2.4 Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad);
4.2.5 Device-type information (e.g. screen dimensions, device brand and model);
5. Our Use of Data
5.1. For purposes of the Data Protection Act 1998, Bidstack Ltd is the "data controller".
5.2. Our IPO data protection registration number is: ZA370854, and further information can be found in our Data Protection Policy.
5.3. We will retain any data you submit for no longer than necessary.
5.4. Unless we are obliged or permitted by law to do so, and subject to any third-party disclosures specifically set out in this policy, your data will not be disclosed to third parties. This does not include our affiliates and/or other companies within our group.
5.5. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998 and the General Protection of Data Regulation (GDPR). For more details on security see the clause below (Security).
5.6. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
5.6.1. internal record keeping;
5.6.2. improvement of our Website or Services;
6. Third Party Websites
6.1. We may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such Website have access to certain personal Data provided by Users of the Website.
7. Changes of Business Ownership and Control
7.2. We may also disclose Data to a prospective purchaser of our business or any part of it.
7.3. In the above instances, we will take all reasonable steps with the aim to ensure your privacy is protected.
8. Controlling Use of Your Data
8.1. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
8.1.1. use of Data for direct marketing purposes; and 8.1.2. sharing Data with third parties.
9. Functionality of the Website
9.1. To use all features and functions available on the Website, you may be required to submit certain Data, for example, you may need to register an account with us in order to use certain features, such as checking the status or performance of your ads.
10.1. Data security is of great importance to us, and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via the Website.
10.2. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential. Never disclose this to any third party, including Bidstack employees or members. We will never ask you for your password.
10.3. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk.
We cannot ensure the security of your Data transmitted to the Website.
11.2. All Cookies used by the Website are used in accordance with current UK and EU Cookie Law.
12.3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
13.2. This Policy version can be changed or modified by Bidstack at any time, without providing a personal notice. you are responsible for reviewing the terms of this Policy from time to time to ensure you agree with it and any applicable changes. Your continued use of this Website will constitute your acceptance of any such modification.