Bidstack x Goodbody – The in-game advertising industry: Exploring the latest trends

March 20, 2023

On March 3rd, 2023, Bidstack were invited by the leading Irish financial services firm, Goodbody, to discuss growth opportunities in the context of in-game advertising as part of their webinar series.

James Draper (Founder/CEO), Jude O’Connor (CRO) and Camila Franklin (COO) of Bidstack sat down with Patrick O’Donnell, Senior Equity Analyst at Goodbody, to discuss Bidstack’s business model, go-to-market strategy and examined the latest trends in intrinsic in-game advertising.

The session also took a look at the opportunity presented to publishers in light of a weakening consumer spending trend and the competitive market backdrop and explored current brand views on gaming as a new marketing channel.