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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
Good
- The logo fills the frame and is clearly visible
- The background is a solid colour
Bad
- The logo is too small
- The file is an image or has a complex background
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Game developers
November 23, 2021
Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the world’s leading VR platform for elite athletes, Rezzil, to promote Paco Rabanne’s iconic fragrance, Invictus.
The activation will see a branded ‘Reaction Wall’ challenge added to Rezzil’s Player 22 VR game. Players will have the opportunity to test their athletic merit and improve their throwing technique, vision, reaction speeds and heading ability in-game surrounded by virtual Invictus branding that blends in seamlessly with the training environment. Players can also win a signed jersey from Tim Howard and their own bottle of the fragrance by sharing their results on social media with the hashtag #InvictusInGameChallenge.