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Brands and advertisers

IAB Gaming Week – How you can breathe life into in-game advertising

June 9, 2021

IAB Gaming Week: Creative Workshop, June 2021

For this year’s virtual IAB Gaming Week event, Bidstack’s Creative Director Will Stewart is joined by Robert Karp, Development Director at Codemasters to explore creative best practices for in-game advertising placements.

The session highlights Bidstack’s new online mock-up generator tool, which enables brands and agencies to instantly upload and preview creatives within in-game virtual environments across a range of high-fidelity gaming titles. The new tool enables users to visualise campaign creatives and evaluate placements, design and contextual relevance prior to launching a campaign.

Watch the full session above to learn more!

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