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IAB Gaming Upfronts – The rise of luxury brands in gaming

October 7, 2021

IAB Gaming Upfronts 2021 – Virtual Event

This year’s IAB Gaming Upfronts virtual event offered attendees an exclusive preview of new gaming insights and brand opportunities from some of the leading voices in the industry. Bidstack led the future-facing sessions alongside speakers from Activision Blizzard Media, Adverty, Frameplay and Twitch.

Bidstack’s Global Sales Director, Lauren Baines, hosted a live session at the event alongside Dan Daynes, International Strategy and Planning Lead at Mindshare and Edward Gregory, Senior Partnerships Manager at Fnatic.

The session, ‘The Rise Of Luxury Brands In Gaming’, took a look at how luxury brands have embraced the gaming world, why they have adopted gaming as part of their strategy, what the future looks like for premium brands and best in class examples of activations.

Watch the full session above to learn more!

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