Brands and advertisers

IAB Gaming Upfronts 2022 – The Evolution Of In-Game Advertising & How To Create Immersive Brand Experiences

October 27, 2022

IAB Gaming Upfronts. London, UK – 18th October 2022

Bidstack CRO Jude O’Connor took to the stage at this year’s IAB UK’s Gaming Upfronts event in London, presenting to a sold-out audience of global media agencies, blue-chip brands and industry peers. 

The session explored the evolution of in-game advertising, unpacking how brands can now utilise innovative formats to create valuable immersive experiences that reach hard-to-engage audiences. 

The presentation was followed by a panel session hosted by Sam Cooke (Co-Founder and Managing Director at Esports Insider) and featured Camila Franklin (COO at Bidstack), Richard Trafford (Head of Partnerships and Business Development at Sports Interactive) and Simon Jones (Managing Partner at Spark Foundry). The panellists delved into a range of topics including game developer considerations, why gaming remains under-represented in advertising spend and the future evolutions of the formats. 

Check out the full session above to discover more.