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Pocket Gamer Connects London – Bidstack x MadSkills Motocross 3: Tech drives effective in-game advertising

March 19, 2022

In 2021, Bidstack teamed up with Turborilla, one of Sweden’s leading game studios, to work together on their 3 famous racing games. The partnership has seen renowned brands including Samsung, Disney+ and Subway run non-intrusive in-game campaigns that blend into natural spaces within the games, such as trackside banners and billboards.

In this session, Bidstack’s Head of Supply Antoine Jullemier is joined by Turborilla’s CMO Bryan Stealey to discuss integration, campaign highlights, key lessons learned and some of the success stories from their partnership so far. Join this session to learn more about the future of native in-game advertising!

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