The Bidstack team

Meet our Board Members, Advisors and Department Leads

The Bidstack team has grown out of a determination to revolutionise in-game advertising and monetisation. We’re proud of the amazing team we’ve built.  

Board Members

David Reeves


David joined Bidstack in 2022 as chairman, adding more than 30 years of global experience in senior management roles within multinational companies across the video games industry. He launched Sony PlayStation in Germany, Switzerland & Austria in 1995 and in 1999, he was appointed Executive Vice President of Sony Computer Entertainment (Europe) and President and CEO EMEA in 2003. In 2010, David was appointed as COO of Capcom (Europe). David has his own consulting Company DRC Consulting Ltd, is Co-Founder of E Fundamentals, a SaaS company providing e-commerce analytics services and is Chairman of Comcarde Ltd, an Edinburgh-based fintech company.

James Draper

Founder and CEO

James founded Bidstack in 2015 utilising more than 15 years of commercial experience to launch his own business. Since the initial launch he has seen the company grow from a one man operation to an international business which trades on the London Stock Exchange. Under his stewardship, Bidstack became the first ever Crowdcube funded company to go public and he pivoted the business into gaming in 2017. James leads the business as a whole and is responsible for the company's direction, growth, development, and vision.

Camila Franklin


Camila joined Bidstack in 2022, adding more than two decades of gaming experience to the team. She was previously the COO at AdColony, one of the largest gaming monetisation platforms in the world. Camila was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, Camila has led engineering, product, operations, and client-facing teams. She is also well-versed in managing complex cross-platform interactions and relations with clients, end-users, internal team members, and external partners. With deep sector knowledge and more than 20 years of experience in the mobile marketing and advertising technology industry, Camila will operationalise and industrialise Bidstack's current growth ambitions.

Lisa Hau


Lisa joined Bidstack in May 2020 with c.15 years of experience, most recently at WPP a FTSE 100, where she led investor relations and Jefferies, where she was an equity analyst heading up coverage for European Media and Internet. Lisa oversees Bidstack's strategy, leading on corporate and business development. Lisa graduated from the University of Technology, Sydney, in 2006 and is a qualified Chartered Accountant.

Doug Lowther


Doug joined Bidstack in 2023 as a Non-Executive Director, adding more than 25 years of commercial experience. Doug has served as CEO of Irdeto B.V, which is widely regarded as the world leader in digital platform cybersecurity, since April 2015. Irdeto is a 13.5% shareholder in the Company following its £5m strategic investment, as announced on 5 October 2022. Previously Doug was the President and CEO of International Datacasting and, prior to that, he served in various senior and executive roles within Irdeto based in Beijing and Amsterdam.

Donald Stewart


Donald joined Bidstack in November 2018, initially as chairman, before moving into an advisory role in 2022. He is a solicitor and has practised corporate law for almost 30 years. Between 2013 and 2015, he was on the board of Progility Plc and, prior to that, was a corporate partner of a global law firm. He is a former Director and Chairman of the Quoted Companies Alliance, the UK not-for-profit organisation dedicated to promoting the cause of smaller quoted companies.

Bryan Neider


Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowhow to our advisory team. He became a Bidstack advisor in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts (EA). There he played a key role in their IPO, oversaw global business development efforts, served as their CFO and COO and headed up their Global Operations team. Bryan currently serves as the CEO of Gatepath and serves on the board of directors for three businesses.

Glen Calvert


Glen has been COO of Fnatic Ltd, widely regarded as one of the biggest brands and most successful esports teams, since January 2019. He will be launching, an AI start up that augments the intelligence of teams later this year. Previously Glen was a founder and CEO of programmatic marketing company Affectv and, prior to that, a member of the founding team at Struq, an advertising personalisation platform, which was acquired by Quantcast in 2014. Glen joined Bidstack's advisory board in August 2020. He brings considerable experience to the Company including strong relationships across the sector and among the investor community.


Francesco Petruzzelli

Francesco has more than 15 years of international, commercial and startup experience. As a founder of multiple tech start-ups, he joined Bidstack in 2015 as CTO and co-founder. Here, he focused on shaping the development of the in-game advertising category, evolving Bidstack’s tech ecosystem and driving innovation and growth. He went on to serve as the company's Managing Director before being appointed as a Strategic Advisor to the executive team in 2023.

Andrew House

Andrew joined our advisory board in February 2020 adding extensive experience and knowledge of the gaming industry. Andrew began his career with Sony in Tokyo and served as CMO, Co-CEO and group CEO of Sony Interactive Entertainment (SIE) Europe before leading as President and Group CEO of SIE Inc between 2013-2017. House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013.

Mike Hayes

Mike brings more than 30 years video games industry experience to our team. He spent eight years at SEGA, latterly as CEO of SEGA Europe and America. For 5 years prior to SEGA, he was Sales and Marketing Director on the Board of Codemasters, the award­ winning British developer and publisher of high quality racing games. Mike was Sales and Marketing Director at Nintendo for 5 years, responsible for hardware and software. Mike is currently an Investment Director at AIM listed Mercia Technologies PLC, where he is Head of Digital & Digital Entertainment.

Will Kassoy

Will joined our advisory board in April 2019 adding experience and knowledge of both gaming and advertising. He previously served as the CEO of AdColony, a video advertising platform reaching over one billion consumers globally. Before AdColony Will was the Senior Vice President of Global Brand Management at Activision Blizzard for 13 years, growing franchises such as Tony Hawk’s Pro Skater, Guitar Hero and Call of Duty. He also spent five years at The Walt Disney Company, helping launch Disney Interactive and some of its games such as Aladdin, Lion King and Toy Story. He is currently the President of Los Angeles based Omaze who offer once-in-a-lifetime experiences to raise funds and awareness for good causes.

Department Leads

Jude O’Connor


Jude joined Bidstack in 2022, adding more than 20 years of adtech experience to the team. He began his career working at large internet companies like Yahoo! and AOL, before excelling in the gaming space, most recently with AdColony - one of the largest mobile gaming monetization platforms in the world. He thrives in roles that allow him to tactically build things from the ground up and has managed hundreds of employees in national and international roles. During his time at AdColony, he transformed the business into a two-time winner of AdWeek’s “Mobile Ad Network Of The Year Award” before leading them to a successful exit in 2021. At Bidstack, he will be responsible for overseeing revenue and growth while leading the team across sales, publishing, marketing, and strategy.

Thomas Bullen


Thomas joined Bidstack in 2023, adding 20 years of finance experience in financial services and the fast-growing mobile advertising technology space. He previously served as the CFO at AdColony, one of the world’s largest mobile gaming monetisation platforms, where he led a global team of 25 finance professionals and oversaw the company’s $400m exit in 2021. Prior to AdColony, Thomas served at the publicly listed parent company Opera Software as a Financial Controller as well as working closely with the corporate development team on acquisitions and post-deal integrations. Thomas is a seasoned finance professional with deep sector knowledge and extensive experience in the mobile marketing and advertising technology industry. In his role at Bidstack, Thomas will oversee and lead the finance function through Bidstack’s next stage of growth.

Bhavesh Hirani

Head Of Finance

Bhavesh joined Bidstack in 2020, bringing over 14 years of financial experience gained in high-growth technology enterprises, and comes with a proven track record in building and leading high-performing finance functions that support ambitious expansion. Before joining Bidstack, Bhavesh was Head of Finance for Reward Insight Ltd, a technology platform powering loyalty programmes for banks across EMEA, where he oversaw revenue growth from £2m to £30m. Verisk Financial (NASDAQ: VRSK), a leading data analytics provider, acquired a strategic stake in Reward in 2020. At Bidstack, Bhavesh works alongside Thomas, overseeing and providing leadership on the Finance and Accounting functions of the Group. He is an associate of the Chartered Institute of Management Accountants (ACMA).

Dave Garvey

EVP & General Counsel

Dave joined Bidstack in 2020, bringing more than a decade of commercial, media, competition, technology and privacy law experience to the team. Dave previously held senior leadership team positions within is previous in-house roles including Sony DADC International following his time in private practice, where he advised a diverse portfolio of technology, media and e-commerce start-ups. Dave oversees the Legal, HR and Business Operations functions of the group.

Alex Nuñez

SVP & Head of Sports

Alex joins Bidstack after 5 years at EA, where he led sales marketing strategy across the company’s Mobile, HD and Competitive Gaming portfolios and was most recently the Head of Commercial Partnerships for the EA SPORTS Madden NFL Franchise. On Madden NFL, Alex drove 360 partnership programs with major brands such as Gillette, Verizon, Oakley, Snickers, Campbell’s Chunky, and most notably, Pizza Hut – brokering the first-ever virtual stadium rights deal in history. At Bidstack, Alex will continue to push the boundaries of innovation in gaming and esports through strategic partnerships with brands, publishers, and licensed properties in the world of sport.

Justin Welter

SVP of Gaming

Justin joins Bidstack with 16+ years of progressive experience managing teams for high-growth companies and innovative startups such as Google, Facebook, Vungle, and AdColony. Prior to Bidstack, Justin managed AdColony’s supply side strategy across North America, EMEA, and LATAM, leading to the organisation’s successful $400M exit. Justin is recognised for creating and articulating a strategic vision and building teams to achieve results. He holds an MBA with high distinction with a concentration in Finance and International Business from the University of Michigan in Ann Arbor.

Antoine Jullemier

VP of Gaming

Antoine is specialised in the Digital Environment, Gaming and Ad-Tech industry. In 2016, he joined the French ad-exchange Mozoo, to develop Surikate in Europe, the direct performance arm of the business (UA), with leading apps and games. Due to a significant growth, the business acquired AdinCube in 2017, a leading ad-mediation for gaming app developers, where Antoine's expertise has been used to secure publisher partnerships across the EMEA region. Adincude was bought by Ogury in 2018, where Antoine successfully built the gaming publisher portfolio from the ground over a 3 year period. He joined Bidstack in 2021 to lead and scale up publisher partnerships growth globally, and is responsible for the global supply side of the business and publisher title acquisitions.

George Dixon

VP of Product

George brings over 15 years of experience to Bidstack, having previously worked at Zenith, MediaCom and more recently at location specialist Mobsta. George's passion for emerging technology led him into digital media as a planner at Mediacom for brands like BT, Universal, Direct Line, Sony Mobile and Skoda. He went on to establish mobile as a media channel working across the agency and closely with industry bodies such as the MMA and IAB. Prior to Bidstack, he worked to define Mobsta's product, establishing them as a leader in the location space. George joined the team in 2022 as VP of Product and manages our product strategy and roadmap - leading the product team and working closely with our CTO, CPO and engineering teams.

Lewis Hadley

VP of Marketing

Lewis joined Bidstack in July 2018 and helped to redefine the company’s brand identity and messaging as the company pivoted into gaming and floated onto the London Stock Exchange. With over 13 years of international experience in commercial and marketing roles, Lewis has led teams across the UK, Ireland and The Netherlands. He is responsible for overseeing our digital marketing, research, insights and guiding the company’s ambitious growth plans alongside our leadership team.

Will Stewart

Creative Director

With more than 8 years creative experience, Will joined the Bidstack team in 2018 having worked with leading brands including Unilever, Red Bull, Verizon, Vodafone, OKO, Nos TV and Oncue. He is responsible for leading our growing Design team and building a bold, confident brand that captures the excitement of what we do. As Creative Director, Will keeps his finger firmly on the pulse to make sure that our products can fully embrace new technologies as the gaming scene evolves.

Jenny Jirathammakul

Client Services Director

Jenny brings 10 years of digital media experience to the team, having previously worked across ad operations, campaign management, client services and account management. Jenny joined Bidstack in October 2020, and is responsible for ensuring clients and publisher partners receive the best level of service from running campaigns to the smooth onboarding of our tech.

Kirill Morozov

Technical Director

With more than 10 years of development experience, Kirill is Bidstack's Technical Director and a key member of the Tech Leadership Group in our Riga office. He is responsible for software development and mapping the tech architecture of our products. Kirill specialises in Google’s cloud platform and likes to explore innovative new technologies that can improve our offering.

Jev Fokins

Technical Director

Jev is Bidstack's Technical Product Director, and a member of our Tech Leadership group in Riga, bringing more than 8 years of development experience to the role. He is responsible for roadmapping our tech, coordinating and organising the Tech team, and overseeing the delivery of our innovative tech products.

Grace Cooke

Head of Client Services & Operations

Grace joined Bidstack in 2018, adding 9 years of media and adtech experience to the team from roles at Integral Ad Science, Kargo and Sublime. She leads the Client Services and Operations teams at Bidstack, making sure that campaigns run smoothly and clients receive the highest level of customer service. Grace plays a key role in shaping our operational strategy and in building long lasting relationships with clients and partners.