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Meet the Team


Donald Stewart


Donald joined Bidstack in November 2018 and chairs our board. He is a solicitor and has practiced corporate law for almost 30 years. Between 2013 and 2015 he was on the board of Progility Plc and, prior to that, was a corporate partner of a global law firm. He is a former Director and Chairman of the Quoted Companies Alliance, the UK not-for-profit organisation dedicated to promoting the cause of smaller quoted companies.

James Draper

Founder and CEO

James founded Bidstack in 2015 utilising more than 15 years of commercial experience to launch his own business. Since the initial launch he has seen the company grow from a one man operation to an international business which trades on the London Stock Exchange. Under his stewardship, Bidstack became the first ever Crowdcube funded company to go public and he pivoted the business into gaming in 2017. James leads the business as a whole and is responsible for the company's direction, growth, development, and vision.

Francesco Petruzzelli


With 10 years international, commercial and startup experience under his belt, Fran joined the team in 2015 as our CTO. He is responsible for Bidstack’s entire tech ecosystem, overseeing product development, product delivery, innovation and growth. Fran was heavily involved in the company’s successful pivot into native in-game advertising in 2017; evolving our tech stack to meet the demands of both gaming and advertising clients.

John McIntosh


John joined the team in 2018 and brings more than 20 years of financial leadership to the role. John leads on all things finance and provides leadership, direction and management to our Finance and Accounting teams. He provides strategic advice to the Executive Management team and advises on our long-term business and financial planning.

Mike Hayes


Mike brings more than 30 years video games industry experience to our team. He spent eight years at SEGA, latterly as CEO of SEGA Europe and America. For 5 years prior to SEGA, he was Sales and Marketing Director on the Board of Codemasters, the award­ winning British developer and publisher of high quality racing games. Mike was Sales and Marketing Director at Nintendo for 5 years, responsible for hardware and software. Mike is currently an Investment Director at AIM listed Mercia Technologies PLC, where he is Head of Digital & Digital Entertainment and sits on our board as a Non Executive Director.

Derek Wise


Derek joined Bidstack as Non Executive Director in 2019. He is a highly experienced software technologist who was Chief Technology Officer of Grapeshot prior to Oracle’s acquisition in 2018. Derek is now VP of Contextual Intelligence with Oracle Data Cloud. He began his technical career in 2000 with Enron Broadband. In 2001 Derek founded GNi, turning it into one of the fastest growing technology companies in the US. He also held a series of Technical Director and CTO roles with CCP, TRC Family Entertainment, Jagex and Benevolent AI.


Andrew House

Andrew joined our advisory board in February 2020 adding extensive experience and knowledge of the gaming industry. Andrew began his career with Sony in Tokyo and served as CMO, Co-CEO and group CEO of Sony Interactive Entertainment (SIE) Europe before leading as President and Group CEO of SIE Inc between 2013-2017. House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013.

Will Kassoy

Will joined our advisory board in April 2019 adding experience and knowledge of both gaming and advertising. He previously served as the CEO of AdColony, a video advertising platform reaching over one billion consumers globally. Before AdColony Will was the Senior Vice President of Global Brand Management at Activision Blizzard for 13 years, growing franchises such as Tony Hawk’s Pro Skater, Guitar Hero and Call of Duty. He also spent five years at The Walt Disney Company, helping launch Disney Interactive and some of its games such as Aladdin, Lion King and Toy Story. He is currently the President of Los Angeles based Omaze who offer once-in-a-lifetime experiences to raise funds and awareness for good causes.

Bryan Neider

Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowhow to our advisory team. He became a Bidstack advisor in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts (EA). There he played a key role in their IPO, oversaw global business development efforts, served as their CFO and COO and headed up their Global Operations team. Bryan currently serves as the CEO of Gatepath and serves on the board of directors for three businesses.

Sonalee Parekh

Sonalee is a seasoned corporate advisor who adds more than 20 years experience in the global technology, media, and telecommunications industries to our leadership group. She has held senior leadership roles at several international investment banks, including Barclays Capital, Goldman Sachs and Jefferies. Parekh currently serves as the SVP of Corporate Development and Investor Relations at Hewlett Packard Enterprise.

Jonathan Epstein

Jon is a serial entrepreneur who has successfully launched and sold multiple companies spanning technology, media and gaming. His career has included stints as Founder and CEO of GameSpot, Executive Vice President and General Manager of Media for IGN Entertainment and President of Omek Interactive. He also served as CEO of Double Fusion, an in‑game advertising company, as President of GameSpy and as CEO of Hawkes Remotes. He joined our Advisory Board in May 2019 to help develop both the demand and supply side of our business.

Nav Sunner

Nav is a highly experienced lawyer and business development expert immersed in the video games industry. After qualifying as a lawyer with national law firm Pinsent Masons, he spent 6 years as Head of Legal at Codemasters and 3 years as General Counsel at Mastertronic. Following a further 3 years practising law as Co-Head of Interactive Entertainment for Osborne Clarke and, subsequently, as Head of Computer Games for Wiggin, Nav spent 2 years as a commercial director for Microsoft. In addition to his video game consultancy "Navatron", he is currently a Director at an esports company, an Advisor to a number of games companies and Video Games Sector Principal for an M&A advisory firm.

Joel Livesey

Joel is the Director of Partnerships, EMEA, at major digital advertising business The Trade Desk. He joined our Advisory Board in 2019 to offer expert insight into the programmatic advertising landscape. He oversees The Trade Desk’s supply-side strategy and activation across EMEA, working with both local and global partners on strategic development. He has over 10 years experience working on supply partnerships at businesses including AOL, Criteo, and AudienceScience, and regularly contributes thought leadership pieces to well known trade publications.

Pete Beeney

Pete adds 17 years experience to our advisory group. He has worked across print, out-of-home, and e-commerce, most recently developing Spotify’s global partnership with advertising giant WPP. Before working with the music streaming service, Pete contributed to the early-stage growth of independent British tailoring start-up, A Suit That Fits.

Ian Hetherington

Ian Hetherington has over 30 years experience as an entrepreneur, founder and investor in the video game and digital sectors. In 1985 he co-founded the video game developer and publisher, Psygnosis. The business was acquired by Sony in 1993 which saw Ian appointed as the Joint Managing Director of Sony Computer Entertainment Europe, a position he held for 5 years. He subsequently founded and invested in both Evolution Studios and RealTime Worlds Ltd and was Chairman of BigBig Studios, which was acquired by Sony Computer Entertainment in 2007. He continues to work with a diverse range of businesses in areas such as 3D mapping, simulation, machine learning, analytics, autonomous vehicles and machine processable real world data.

Department Leads

Lewis Sherlock

Chief Revenue Officer

Lewis is a veteran of both media and adtech having held roles at AOL, Oath, Verizon, and Xaxis. He joined Bidstack in 2019 to lead the growth of our sales efforts internationally. He is responsible for the global demand side of the business, encompassing agencies, trade desks, clients direct and broader strategic partnerships. Lewis will help to shape our strategy and develop our positioning as we engage the programmatic landscape, helping advertisers to target the gaming audience.

Grace Cooke

Head of Client Services and Operations

Grace joined the team in 2018, adding 7 years of media and adtech experience to the team. She leads the Client Services and Operations teams at Bidstack, making sure that campaigns run smoothly and clients receive the highest level of customer service. Grace plays a key role in shaping our operational strategy and in building long lasting relationships with clients and partners.

Moritz Natalini

Head of Products

After 11 years progressing through the ranks at Yahoo, Sky, King and Activision Blizzard, Moritz joined Bidstack in 2019 to lead our Product Development team. He is responsible for our product strategy, vision and development. Moritz is the main point of contact for internal stakeholders and external customers when it comes to product development.

Vanessa Goff-Yu

Marketing Director

Vanessa has been a marketer for more than 10 years with experience spanning the education, advertising and gaming sectors. From being part of the iotec team (now the Silverbullet Group) that spearheaded the Ethical Adtech movement, to coordinating EMEA marketing programmes for King’s College London, Vanessa joined Bidstack in 2019 to lead their global marketing efforts across the advertising and gaming industries.

Will Stewart

Creative Director

With more than 7 years creative experience, Will joined the Bidstack team in 2018 having worked with leading brands including Unilever, Red Bull, Verizon, Vodafone, OKO, Nos TV and Oncue. He is responsible for leading our growing Design team and building a bold, confident brand that captures the excitement of what we do. As Creative Director, Will keeps his finger firmly on the pulse to make sure that our products can fully embrace new technologies as the gaming scene evolves.

Adriana D'Angelo

Head of Compliance

Addy is our legal guru and heads up the Compliance team at Bidstack. Her background in Law has helped provide the functional structure that a growing business needs. Addy plays a key role in developing our fully comprehensive, responsible advertising policies and our creative compliance processes. Her work ensures that ads served by Bidstack set the standard for advertising in the native in-game environment.

Charlotte Cook

VP Gaming

Cook has been working in the gaming industry since she graduated from university. Making her mark on both the publishing and distribution sides of gaming, she’s has worked at some of the most influential gaming companies of our time. Cook's an ambassador for Women in Games and is currently one of MCV's 30 under 30 title holders. She had a hand in launching multiple chart-topping AAA titles such as Grand Theft Auto, BioShock and Borderlands, as well as PC favourites Total War and Football Manager. Cook was also a part of the team that created the UK marketing campaign for Mario and Sonic at the London 2012 Olympics.

Jev Fokins

Tech Lead

Jev is a member of our Tech Leadership group in Riga, bringing more than 6 years of development experience to the role. He is responsible for roadmapping our tech, coordinating and organising the Tech team, and overseeing the delivery of our innovative tech products.

Kirill Morozov

Tech Lead

With more than 9 years of development experience, Kirill is a key member of the Tech Leadership Group in our Riga office. He is responsible for software development and mapping the tech architecture of our products. Kirill specialises in Google’s cloud platform and likes to explore innovative new technologies that can improve our offering.

Artūrs Lataks

Tech Lead

Artūrs brings 8 years of valuable development experience to our Tech Leadership Group based in Riga. He is a certified scrum master who specialises in producing code and is responsible for developing our tech stack.