The Bidstack team

Meet our Board Members, Advisors and Department Leads

The Bidstack team has grown out of a determination to revolutionise in-game advertising and monetisation. We’re proud of the amazing team we’ve built.  

Board Members

David Reeves


David joined Bidstack in 2022 as chairman, adding more than 30 years of global experience in senior management roles within multinational companies across the video games industry. He launched Sony PlayStation in Germany, Switzerland & Austria in 1995 and in 1999, he was appointed Executive Vice President of Sony Computer Entertainment (Europe) and President and CEO EMEA in 2003. In 2010, David was appointed as COO of Capcom (Europe). David has his own consulting Company DRC Consulting Ltd, is Co-Founder of E Fundamentals, a SaaS company providing e-commerce analytics services and is Chairman of Comcarde Ltd, an Edinburgh-based fintech company.

James Draper

Founder and CEO

James founded Bidstack in 2015 utilising more than 15 years of commercial experience to launch his own business. Since the initial launch he has seen the company grow from a one man operation to an international business which trades on the London Stock Exchange. Under his stewardship, Bidstack became the first ever Crowdcube funded company to go public and he pivoted the business into gaming in 2017. James leads the business as a whole and is responsible for the company's direction, growth, development, and vision.

Camila Franklin


Camila joined Bidstack in 2022, adding more than two decades of gaming experience to the team. She was previously the COO at AdColony, one of the largest gaming monetisation platforms in the world. Camila was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, Camila has led engineering, product, operations, and client-facing teams. She is also well-versed in managing complex cross-platform interactions and relations with clients, end-users, internal team members, and external partners. With deep sector knowledge and more than 20 years of experience in the mobile marketing and advertising technology industry, Camila will operationalise and industrialise Bidstack's current growth ambitions.

Lisa Hau


Lisa joined Bidstack in May 2020 with c.15 years of experience, most recently at WPP a FTSE 100, where she led investor relations and Jefferies, where she was an equity analyst heading up coverage for European Media and Internet. Lisa oversees Bidstack's strategy, leading on corporate and business development. Lisa graduated from the University of Technology, Sydney, in 2006 and is a qualified Chartered Accountant.

Doug Lowther


Doug joined Bidstack in 2023 as a Non-Executive Director, adding more than 25 years of commercial experience. Doug has served as CEO of Irdeto B.V, which is widely regarded as the world leader in digital platform cybersecurity, since April 2015. Irdeto is a 13.5% shareholder in the Company following its £5m strategic investment, as announced on 5 October 2022. Previously Doug was the President and CEO of International Datacasting and, prior to that, he served in various senior and executive roles within Irdeto based in Beijing and Amsterdam.

Bryan Neider


Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowhow to our advisory team. He became a Bidstack advisor in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts (EA). There he played a key role in their IPO, oversaw global business development efforts, served as their CFO and COO and headed up their Global Operations team. Bryan currently serves as the CEO of Gatepath and serves on the board of directors for three businesses.


Francesco Petruzzelli

Francesco has more than 15 years of international, commercial and startup experience. As a founder of multiple tech start-ups, he joined Bidstack in 2015 as CTO and co-founder. Here, he focused on shaping the development of the in-game advertising category, evolving Bidstack’s tech ecosystem and driving innovation and growth. He went on to serve as the company's Managing Director before being appointed as a Strategic Advisor to the executive team in 2023.

Andrew House

Andrew joined our advisory board in February 2020 adding extensive experience and knowledge of the gaming industry. Andrew began his career with Sony in Tokyo and served as CMO, Co-CEO and group CEO of Sony Interactive Entertainment (SIE) Europe before leading as President and Group CEO of SIE Inc between 2013-2017. House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013.

Mike Hayes

Mike brings more than 30 years video games industry experience to our team. He spent eight years at SEGA, latterly as CEO of SEGA Europe and America. For 5 years prior to SEGA, he was Sales and Marketing Director on the Board of Codemasters, the award­ winning British developer and publisher of high quality racing games. Mike was Sales and Marketing Director at Nintendo for 5 years, responsible for hardware and software. Mike is currently an Investment Director at AIM listed Mercia Technologies PLC, where he is Head of Digital & Digital Entertainment.

Will Kassoy

Will joined our advisory board in April 2019 adding experience and knowledge of both gaming and advertising. He previously served as the CEO of AdColony, a video advertising platform reaching over one billion consumers globally. Before AdColony Will was the Senior Vice President of Global Brand Management at Activision Blizzard for 13 years, growing franchises such as Tony Hawk’s Pro Skater, Guitar Hero and Call of Duty. He also spent five years at The Walt Disney Company, helping launch Disney Interactive and some of its games such as Aladdin, Lion King and Toy Story. He is currently the President of Los Angeles based Omaze who offer once-in-a-lifetime experiences to raise funds and awareness for good causes.

Department Leads

Jude O’Connor


Jude joined Bidstack in 2022, adding more than 20 years of adtech experience to the team. He began his career working at large internet companies like Yahoo! and AOL, before excelling in the gaming space, most recently with AdColony - one of the largest mobile gaming monetization platforms in the world. He thrives in roles that allow him to tactically build things from the ground up and has managed hundreds of employees in national and international roles. During his time at AdColony, he transformed the business into a two-time winner of AdWeek’s “Mobile Ad Network Of The Year Award” before leading them to a successful exit in 2021. At Bidstack, he will be responsible for overseeing revenue and growth while leading the team across sales, publishing, marketing, and strategy.

Thomas Bullen


Thomas joined Bidstack in 2023, adding 20 years of finance experience in financial services and the fast-growing mobile advertising technology space. He previously served as the CFO at AdColony, one of the world’s largest mobile gaming monetisation platforms, where he led a global team of 25 finance professionals and oversaw the company’s $400m exit in 2021. Prior to AdColony, Thomas served at the publicly listed parent company Opera Software as a Financial Controller as well as working closely with the corporate development team on acquisitions and post-deal integrations. Thomas is a seasoned finance professional with deep sector knowledge and extensive experience in the mobile marketing and advertising technology industry. In his role at Bidstack, Thomas will oversee and lead the finance function through Bidstack’s next stage of growth.

Dave Garvey

Chief Legal Officer

Dave joined Bidstack in 2020, bringing more than a decade of commercial, media, competition, technology and privacy law experience to the team. Dave previously held senior leadership team positions within is previous in-house roles including Sony DADC International following his time in private practice, where he advised a diverse portfolio of technology, media and e-commerce start-ups. Dave oversees the Legal, HR and Business Operations functions of the group.

Alex Nuñez

SVP & Head of Sports

Alex joins Bidstack after 5 years at EA, where he led sales marketing strategy across the company’s Mobile, HD and Competitive Gaming portfolios and was most recently the Head of Commercial Partnerships for the EA SPORTS Madden NFL Franchise. On Madden NFL, Alex drove 360 partnership programs with major brands such as Gillette, Verizon, Oakley, Snickers, Campbell’s Chunky, and most notably, Pizza Hut – brokering the first-ever virtual stadium rights deal in history. At Bidstack, Alex will continue to push the boundaries of innovation in gaming and esports through strategic partnerships with brands, publishers, and licensed properties in the world of sport.

Antoine Jullemier

VP of Gaming

Antoine is specialised in the Digital Environment, Gaming and Ad-Tech industry. In 2016, he joined the French ad-exchange Mozoo, to develop Surikate in Europe, the direct performance arm of the business (UA), with leading apps and games. Due to a significant growth, the business acquired AdinCube in 2017, a leading ad-mediation for gaming app developers, where Antoine's expertise has been used to secure publisher partnerships across the EMEA region. Adincude was bought by Ogury in 2018, where Antoine successfully built the gaming publisher portfolio from the ground over a 3 year period. He joined Bidstack in 2021 to lead and scale up publisher partnerships growth globally, and is responsible for the global supply side of the business and publisher title acquisitions.

Chris Vincelli

VP of Enterprise Partnerships

Chris joined Bidstack in 2023, adding more than a decade of digital advertising experience to the team. He is a seasoned adtech leader with experience building relationships with premium game developers, driving strategic partnerships, and executing go-to-market strategies for new and emerging technologies. He began his career at Millennial Media before joining Vungle. In 2016, he joined Verizon Media as their Director of Global Partnerships. In 2021, Chris moved to Yahoo, undertaking the same role, where he managed their monetization partnerships with new, established, and emerging partners. Most recently, he acted as the VP of Business Development at Anzu. At Bidstack, Chris will work in partnership with existing gaming and programmatic partners while also building new relationships with vendors looking to license Bidstack’s technology.

Gabriella Aversa

Senior Director of Product & Strategy

Gabriella joined Bidstack in August 2022, adding more than 10 years of experience, having previously worked at SSCG Media Group (Omnicom), Opera Mediaworks and AdColony - one of the world’s largest gaming monetisation platforms. Gabriella’s passion for emerging technology led to her working on gaming-focused adtech, starting with Opera Mediaworks in 2016 and continuing to the present day. In her role at Bidstack, she is responsible for leading product development, product marketing, sales enablement, planning and go-to-market strategy, in addition to partnership development and integrations.

Lewis Hadley

VP of Marketing

Lewis joined Bidstack in July 2018 and played a significant role in redefining Bidstack’s brand identity and messaging as the business pivoted into gaming and floated onto the London Stock Exchange. With over 15 years of international experience, Lewis oversees our digital marketing, brand development, corporate communications and strategic marketing and continues to be a key driver of our ambitious growth plans.

Will Stewart

Creative Director

With more than 8 years creative experience, Will joined the Bidstack team in 2018 having worked with leading brands including Unilever, Red Bull, Verizon, Vodafone, OKO, Nos TV and Oncue. He is responsible for leading our growing Design team and building a bold, confident brand that captures the excitement of what we do. As Creative Director, Will keeps his finger firmly on the pulse to make sure that our products can fully embrace new technologies as the gaming scene evolves.