Featured case studies
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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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Ads in our stadium games typically feature spaces such as pitchside hoardings or LED boards that appear around the action. Think pitches, rinks, rings, octagons, fields and courts.
These ads can be static or animated and our design team are on hand to ensure our partners get the most from their campaigns with best-in-class creative support.
Ads served into stadium environments can vary from static banners to 8 second animated creatives that can convey more complex brand messages.
What we need
Fonts and typefaces
Background colours / hex codes
High-resolution imagery / videos
Static image or an animation up to 8 seconds
Clear logo and high resolution images
Clear, large and minimal text
Light text on dark background and vice versa
One line of text per frame (for animations)
Soft CTA’s (e.g. “order now”, “available now”)
What to avoid
Double stacked logos
Double stacked messaging
Buttons or links
Poor colour contrast
Programmatic campaigns utilise IAB standard sizes and can be delivered in the formats listed here while there is greater variation in sizes for direct campaigns.
728 x 90
728 x 90
2160 x 100
900 x 150
512 x 128