Featured case studies
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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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Our intrinsic ads are served into high fidelity, triple AAA racing titles without affecting performance.
Ads in racing environments are typically static and allow brands to build brand awareness with their target audience. Our racing inventory covers trackside hoardings, the start/finish line of races and flags and banners throughout each race.
Based on the findings of our attention and eye tracking studies we know that the best way to engage with racing gamers is via a logo-only creative which is shown at multiple touchpoints throughout a race.
What we need
Background colours / hex codes
Clear and high resolution logo
Light logo on dark background and vice versa
What to avoid
Small text or brand messaging
Background with a pattern
Poor colour contrast (e.g. green and yellow)
Programmatic campaigns utilise IAB standard sizes and can be delivered in the formats listed here while there is greater variation in sizes for direct campaigns.
728 x 90
300 x 250
970 x 250
728 x 90
900 x 150
335 x 280
970 x 250