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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
Good
- The logo fills the frame and is clearly visible
- The background is a solid colour
Bad
- The logo is too small
- The file is an image or has a complex background
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Your request has now been sent to the Bidstack team, if approved we will send a private link to your custom mockups.
Thanks for getting in touch with Bidstack. You will receive a confirmation email shortly. In the mean time sit back, relax and enjoy the day.
In-game advertising is not just limited to sporting titles, ads can also be inserted into a number of spaces within open-world games.
This covers cityscapes, billboards, branded vehicles, buildings and other surfaces within virtual worlds where gamers might expect to see advertising in everyday life.
The vast scope of open world games mean that in-game creatives can vary greatly from game to game. Our creative team is on hand to help you deliver your brand message in-game authentically across all of our inventory, get in touch to discover how we can bring your brand to life in an open world game.
What we need
Brand guidelines
High-resolution logo, all fonts and typefaces, background colours & hex codes
High-resolution imagery / videos
Messaging
Dimensions for open world games vary widely from game to game
Creative guidlines
Static image or an animation depending on the surface
Clear logo and high resolution images
Clear, large and minimal text
Light text on dark background and vice versa
One line of text per frame (for animations)
Soft CTA’s (e.g. “order now”, “available now”)
What to avoid
Double stacked logos
Double stacked messaging
CTA buttons (e.g. “click here”, “buy here”, “learn more”)
Poor colour contrast that would make the creative difficult to read (e.g. green and yellow)