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Video Ad News: What Are the Next Big Opportunities for Ad Tech?

September 1, 2020

The past few years have been a period of consolidation for the ad tech world. We’ve seen some of the biggest independent companies being bought up by media, tech and telco giants, alongside others who have chosen to merge in order to better compete with the likes of Google and Facebook. Fewer ad tech companies have been raising significant sums of money as VC funding has turned its attention to greenfield opportunities in areas like fintech, edtech and retail tech.

But there are still areas within ad tech where there is plenty of room for growth and innovation. Some of these stem from new problems which need to be solved, others from new opportunities which are emerging…

To read the full article, click here.

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