The Drum: More advertisers will ‘get’ gaming in 2020

Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020.

At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games of any form. This figure might not seem shocking at first glance, but when you consider the gaming audience is estimated to be around 2.4 billion people globally, it does become surprising to say the least.

In 2020, we expect this to change. With the gaming industry enjoying an approximate 10% year-on-year growth over the last few years (and with cloud gaming now here), we anticipate an increase in the number of advertisers participating in gaming and esports. And with this change we expect to see brands and advertisers demonstrating a better understanding of what being a ‘gamer’ really means.

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