MCV:Government and video games industry join forces to stop coronavirus spread

Together with Bidstack, Codemasters utilised their BAFTA-nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’.

The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their most popular titles.

The initiative will use geotargeting technology to put the ‘Stay at Home’ instruction into titles such as Candy Crush Saga, Sniper Elite 4, DiRT Rally 2.0 and Farm Heroes.

Social distancing measures and the ongoing lockdown have given more people time at home to play video games. And with young people spending more time playing video games than the rest of the population, this is an opportunity to encourage younger people to stay at home and prevent them from spreading the virus to others.

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