MCV: Andrew House joins advisory board of in-game advertising firm Bidstack

MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House.

Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board.

House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO and CEO – says the company is “a business that can make a significant impact in the space”

“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” House said. “Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”

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