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In the press

Shots: Get creative: levelling up your in-game advertising

November 6, 2019

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

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