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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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In the press
July 10, 2020
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream.
User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV, one of the pioneers in live streaming, started out by focusing on ‘lifecasting’ (where users broadcast their everyday lives), but were surprised to discover the video game section was where they saw the explosive growth, as gamers started to stream themselves playing games in real-time.
Justin.TV’s gaming section was spun out into “TwitchTV” in 2011. And three years later the main Justin.TV platform was shut down so the company could focus exclusively on Twitch, which was then acquired by Amazon for $970 million in cash in 2014. It turned out to be a strong strategic move as gaming consistently pulls in huge audiences (often higher than any other category) on UGC platforms like YouTube.
To read the full article, click here.