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AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category

December 19, 2019

AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.

Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk, Xandr and also the recently acquired ad fraud prevention platform Pubguard.

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