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The Bidstack Bulletin: Read about new esports partnerships, and more!

June 29, 2021

Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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G2 Esports partners with fashion brand Ralph Lauren

European esports team G2 have partnered with Ralph Lauren to deliver a series of ‘digital-first’ activations on platforms such as Twitch. League of Legends player Rekkles will also feature in the luxury fashion brand’s Wimbledon campaign.

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Easy Life plays Fortnite in a virtual version of The O2 Arena

Last week, Epic Games created a virtual O2 Arena within Fortnite to host a 20 minute set from British group Easy Life. Described as a ‘full-on interactive experience’, players were able to unlock limited in-game items as well as play exclusive mini-games.

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FaZe Clan unveil a limited-edition collection with Takashi Murakami

FaZe Clan has partnered with Japanese artist Takashi Murakami to produce a limited-edition collection of gaming and esports merchandise. The collection, which includes an esports jersey and multiple mousepads, features Murakami’s signature flower pattern and is available exclusively on the NTWRK app.

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Violife launches first-ever vegan BBQ game

In this article, Violife is said to have announced the launch of its brand new online Vegan BBQ Game, just in time for summer. The new game will allow players to explore the Violife products and recipes in a fun and interactive way.

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Netflix launches interactive Stranger Things world in Roblox

Last week, Netflix launched a Stranger Things experience on the Roblox platform that serves as a space to immerse fans year-round. In this new metaverse, users have the ability to compete in rotating leaderboard challenges, purchase additional avatar items and explore four mini-games.

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India's gaming market to grow 113% by 2025

According to KPMG India, the total Indian gaming market is expected to grow 113% from $1.83 billion this fiscal year to $3.91 billion in 2025, with the casual gaming market to see the biggest growth. Over the same stretch, the number of players is projected to grow 52% from 433 million currently to 657 million.

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