Featured case studies
These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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July 13, 2021
Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Last week Bidstack announced an exclusive partnership with Nordeus for its flagship game, Top Eleven Football Manager. Top Eleven was first released in 2010 and is the world’s most successful mobile football management game with more than 240 million registered users.
We also announced a new and exclusive partnership with Rebound Capital Games (RCG) for the popular game Tennis Manager 2021. The new partnership will see Bidstack deliver unintrusive ads into the game offering brands an opportunity to engage with tennis fans across a number of tier-one markets.
Alan Ngai, Senior Product Manager at Bidstack, discusses the shift in the worlds of gaming and advertising following the global pandemic, presenting “unprecedented opportunity that advertisers can no longer ignore”.
Running from July 6th to July 9th, Crocs, in partnership with esports organisation Gen.g, hosted a Minecraft build competition judged by a panel of influencers to promote their ‘All Family Tie-Dye’ collection. The lucky winners walked away with a variety of games consoles and Crocs goodies.
Legendary Designer Shigeru Miyamoto and Nintendo's President talk the classics in a Q&A section at Nintendo’s 81st annual meeting, where Miyamoto reveals that “the average person playing Pokémon GO in Japan is probably around 60 years old”.
Oliver Weingarten, founder of LDN UTD unites professional esports and grassroots gaming with healthy lifestyle and social issues. He expresses his passion for esports, stating that it can be used as more than just entertainment, and hopes for the ever-expanding industry to be ‘’a platform to help change the world.”