Bidstack news

The Bidstack Bulletin: Discover How To Measure The Success Of Online Campaigns, And More!

June 8, 2021

Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Inspirational Women In STEM And Tech: Lisa Hau

In this piece for Authority Magazine, Bidstack’s COO, Lisa Hau, discusses her experience of working within the tech industry and shares 5 key leadership lessons that she has learnt on her journey so far.

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Dentsu: Forget 'Viewability' And Focus On Attention In Online Media Buying

Dentsu is arguing for attention to be used as a more reliable indicator of how successful an online campaign is. Using attention as a key variable is a departure from conventional programmatic media buying, which is optimised according to audience targeting and data collected about internet users.

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Take-Two Enters Soccer Market With $378m Nordeus Acquisition

Take-Two's sports empire has extended to Europe with the acquisition of Top Eleven developer Nordeus for $378 million. Elevating their position in the mobile gaming sector, Take-Two are looking to boost Nordeus into the US and China whilst securing a foothold for themselves in the European market.

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Tesla’s New In-Car Gaming System Is Basically A Mini PS5

Elon Musk looks set to take in-car gaming to a whole new level. At AMD’s Computex 2021 keynote, it was confirmed that the latest generation of Tesla’s will have ‘a discrete RDNA 2-based GPU that kicks in when running AAA games,’ adding that the company ‘looks forward to giving gamers a great platform for AAA gaming.’

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Apple Vs Epic Games Court Case Yielded Comedy And Existential Questions

Last week, the main arguments of the case between Apple and Epic Games provided plenty of entertainment for the watching media and provoked existential questions for anyone with an interest in gaming and tech. Read more here!

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The Olympics’ Vision Of Gaming Looks Very Different From The Biggest Esports

Last week, it was announced that the Olympics were hosting their first-ever virtual sporting event series, the Olympic Virtual Series. Here competitors WILL play in virtual versions of five different physical sports starting with motorsports, cycling, baseball, sailing, and rowing.

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