Bidstack news

The Bidstack Bulletin: Discover how in-game advertising preserves the gaming experience, and more!

July 6, 2021

Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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In-Game advertising's challenge: Preserve the gaming experience, power ad quality

CEO and Founder of Bidstack, James Draper, speaks to Forbes on how native in-game advertising can ‘preserve the playing experience, promote ad integrity’ and has the potential to take on 'an increasingly interruptive...noisy advertising world and make it whole again’.

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Bryan Neider joins Bidstack as Non-Executive Director

Bidstack is pleased to announce the appointment of Bryan Neider as Non-Executive Director and Chair of the Audit Committee. Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowledge to Bidstack’s leadership team. He became an advisor to the business in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts.

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Ford Models joins Esports Fashion Week

Esports Fashion Group has announced that legacy fashion agency Ford Models will take part in the first Esports Fashion Week, set to launch in Q3 2021. The group aims to bring the concept of a traditional Fashion Week to the world of esports and Ford Models will contribute to this by producing a line of original content.

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Metaverse Weekly: How brands are activating in the virtual world

Forbes brings together a list of all the recent exciting metaverse-related news, including Christian Louboutin’s mixed reality sneaker unveiling, Samsung’s Coca-Cola inspired emoji apparel and Apple Pay’s AR New York Subway rides.

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The General looks to meet customers where they watch

After searching for opportunities to enter the gaming space, The General Insurance has now announced it’s joining forces with esports organisation NRG. The partnership, forged by part-owner Shaquille O'Neal, sees the esports organisation’s Rocket League team rebranded to The General NRG.

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Gamers Without Borders announces 'Fortnite' tournament will feature Chance The Rapper and Spurs midfielder Dele

Last week, online gaming festival Gamers Without Borders announced that Chance The Rapper and Spurs and England midfielder Dele will all be paired with a professional Fortnite player to play the game in a £1m charity tournament.

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