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The Bidstack Bulletin: 27th April 2021

April 27, 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Digital Ad Market Proves Resilient With 5% Growth In 2020

Last week The IAB released their annual Digital Adspend report with PwC. The report shows that the digital advertising market grew by 5% last year to a total of £16.5 billion. CEO Jon Mew commented that the growth was “brilliant news” and encouraging.

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Deloitte: Digital Media Trends, 15th Edition

Deloitte’s latest survey uncovers insights into how the pandemic has shaped US consumers’ engagement with digital media as well as generational trends, revealing that video games are Generation Z’s top entertainment choice.

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IOC Announces Inaugural Slate Of Olympic-Licensed Esports Events

The International Olympic Committee (IOC) announced last Thursday that it was organising a slate of five esports events to be staged ahead of the Summer Games this year in Tokyo. The Olympic Virtual Series (OVS) will feature competitions in auto racing, baseball, cycling, rowing and sailing.

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‘Gamers Are At Forefront Of Evolving Media Landscape’

In an interview with Beet.TV, Nick Barrionuevo, gaming sales partnerships and industry lead at Samsung Ads explains how ‘’brands really had to pivot their marketing strategies to reach consumers and innovate last year” due to the pandemic and that gaming was the channel many turned to.

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What Advertisers Stepping Into The Gaming Arena Should Know

This piece for Marketing Dive provides advertisers with a listed guide on ways in which they could enhance their marketing strategy with a gaming audience and how to avoid some of the common pitfalls.

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Over 45 Year Olds Make Up Nearly A Third Of Mobile Gamers

Last week, we found out that nearly a third of people that play mobile games are over the age of 45, according to Facebook Gaming. Further stats highlighted that the 16 to 24 age group represents only 14.2 percent of mobile game users.

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