Bidstack news

The Bidstack Bulletin: 18th May 2021

May 18, 2021

Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Bidstack Pick Up Speed With Exclusive Turborilla Partnership

Last week, Bidstack announced an exclusive new partnership with Turborilla for three racing games including Mad Skills Motocross 2 and Mad Skills BMX 2. The new titles will grow our racing vertical and help to build scale across the largest, premium games in the interactive entertainment space.

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Alex Tettey Coaches BADU Sports Students At The Nest

Norwich City midfielder Alex Tettey led a training session for students from BADU Sports, who are linked to the club through their partnership with Bidstack. The Norwich legend has been mentoring BADU’s students and offering advice and guidance for the last few months.

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Oracle Launches World's First Adtech Measurement

To help marketers better understand advertising performance in video games, Oracle today announced the world’s first ad measurement technology for 3D in-game environments. The latest updates include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.

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Faze Clan Hires Chief Strategy Officer With An Eye Toward Forging Luxury Tie-Ups

Esports organisation Faze Clan are welcoming Kai Henry to the company as Chief Strategy Officer. Henry spoke of feeling a shift in the entertainment and lifestyle industries, and how many worlds are converging in gaming.

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Why Beverage Brands Should Join The Race For Metaverse Domination

People want to look their best, even online. As gamers spend more time in the metaverse, the likelihood of them spending more money on items for their avatar increases and in 2019 alone, League of Legends made $1.5bn revenue from in-game skins.

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Rovio And Burger King Deliver An Angry Birds WebAR Experience

Rovio Entertainment has teamed up with Burger King and AR specialist Zappar to offer an Angry Birds WebAR experience through promotional packaging. VR Focus covered this story and expect to see this type of promotion become far more commonplace as brands connect with customers more and more in the gaming space.

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