Bidstack news

The Bidstack Bulletin: 11th May 2021

May 11, 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Sony’s PlayStation To Integrate Discord Chat For Gamers

BBC News shares Sony's plans to integrate the popular online chat platform Discord into its PlayStation Network by 2022. Gaming experts hope the partnership will enable gamers using different consoles and devices to interact more easily.

View Story

Esports’ Perfect Match: DHL Renews Partnership With ESL

DHL have expanded their roster of sporting partnerships across the globe by becoming official partners with ESL gaming. The new agreement will expand to include the full ESL CS:GO Pro Tour and ESL Mobile, an all-new mobile esports ecosystem.

View Story

How Gaming Can Play A Positive Role In Mental Health

In this piece, Microsoft share the story of John Kieswetter, who explains how gaming has helped him to cope with isolation and anxiety of the past few years, stating that “Gaming has had a huge impact'' on him as far as his mental health is concerned.

View Story

Japan Is Opening Its First Ever Esports Gym With Professional Coaching

Set to open May 19th, Japan’s first esports gym in Tokyo will offer amateur and experienced gamers access to PCs and professional coaching. This follows the opening of other such establishments in Singapore and South Korea as the popularity of esports skyrockets in the APAC region.

View Story

Gamers, Listen Up! Nike's PlayStation Kicks Are Here

Nike’s second collaboration with PlayStation has brought together NBA star Paul George and PS5 designer Yujin Morisawa to create a pair of sneakers mirroring the console’s colourway. Compared to previous styles, this release has seen demand increase by an incredible 8,900%.

View Story

The Inevitability Of Mobile Gaming, Like It Or Not

Activision Blizzard is going bigger than ever on mobile, declaring that it wants a mobile game for every one of its franchises."Mobile is the ultimate driver of reach, with almost 3 billion smartphones worldwide," Activision COO Daniel Alegre told investors.

View Story