Bidstack talk gaming and the rise of luxury brands at IAB UK’s Gaming Upfronts 2021

Last week our Global Sales Director, Lauren Baines, hosted a live session at the IAB’s Gaming Upfronts alongside Dan Daynes (International Strategy and Planning Lead at Mindshare) and Edward Gregory (Senior Partnerships Manager at Fnatic).

Gaming Upfronts offers viewers an exclusive preview of new products as well as insights and brand opportunities from some of the leading voices in the gaming space. Bidstack led the future-facing sessions alongside speakers from Activision Blizzard Media, Adverty, Frameplay and Twitch.

Lauren’s session, ‘The Rise Of Luxury Brands In Gaming’, took a look at how luxury brands have embraced the gaming world, why they have adopted gaming as part of their strategy, what the future looks like for premium brands and best in class examples of activations.

Dan Daynes (Mindshare) and Edward Gregory (Fnatic) shared their valuable insights into gaming from a brand and esports org perspective while Lauren offered a unique view on reaching audiences in-game, without disrupting their playing experience.

If you missed our session, you can check it out here: