Bidstack is pleased to announce a new and exclusive partnership with Rebound Capital Games (RCG) for their popular mobile title Tennis Manager 2021. The new partnership will see Bidstack deliver unintrusive ads into the game offering brands an opportunity to engage with tennis fans across a number of tier-one markets as the tennis season progresses.
RCG is a French mobile game studio lead by a team of experienced developers that specialise in creating free-to-play games for avid sports fans. Tennis Manager 2021, which is available on PC, iOS and Android is the third instalment of their hugely popular management game which has more than 1.5m installs and is the second tennis game to be added to Bidstack’s stadium vertical. The game is popular in EMEA and the US with France, Italy, Germany, Spain, the UK, and the US representing the game’s key markets.
The game, which was designed in collaboration with tennis expert Patrick Mouratoglou (coach of Serena Williams and founder of the Mouratoglou Tennis Academy), allows players to take charge of their own tennis academy and manage all aspects of it giving players a realistic insight into the world of tennis with 2 circuits, 500 tournaments and more than 2000 players represented.
RCG successfully launched the PC version of Tennis Manager 2021 during Roland Garros earlier this year on Steam and the Epic Games Store, this positioned the game as a reference point for many in the sports gaming space and led to comparisons with titles such as Football Manager.
According to data from Global Web Index, sports gamers represent a particularly affluent audience with 33% of them classified as ‘high-income’ and 18% classified as having the ‘world’s highest purchasing power’ according to IMF figures.
Creating a gateway for premium brands to engage with this affluent audience without disrupting their playing experience is one of the key drivers behind the growing popularity of Bidstack’s in-game solution as advertisers look to reach their target audience in the right way.
Of the new partnership Augustin Pluchet, founder and president of Rebound CG said “We’re delighted to partner with Bidstack on mobile and look forward to benefiting from their great technology which will create new ad placement opportunities, greater flexibility, and above all, new capabilities in term of reporting to our partners.
We were already offering in-game advertising and product placement to brands in Tennis Manager on PC and mobile and were delighted to be expanding this to include Bidstack’s click-free offering.”
Antoine Jullemier, Head of Mobile Publishers at Bidstack added “We’re really excited to welcome RCG into the blossoming world of unintrusive in-game advertising. Tennis Manager’s stadium environment allows ads to be blended into the gameplay naturally without disruption to the player and adding them to our growing stadium vertical feels like another important step forward.
We are delighted to be launching with Tennis Manager 2021 as the excitement for the Wimbledon final builds and the broader tennis season progresses. These high profile events see significant spikes in player numbers and offer brands even greater reach and engagement for their in-game campaigns.”
