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These requirements only apply to our In-Game Simulation process. It is possible to deliver more complex in-game creatives across our in-game campaigns.
- The logo fills the frame and is clearly visible
- The background is a solid colour
- The logo is too small
- The file is an image or has a complex background
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October 13, 2022
Bidstack is pleased to announce that Camila Franklin joins the company from AdColony as Chief Operating Officer (COO). Lisa Hau will step up to Chief Strategy Officer (CSO) following two and a half years in the COO role.
Camila Franklin brings more than two decades of gaming, mobile marketing and advertising technology experience to Bidstack. She was previously COO at AdColony, one of the largest gaming monetisation platforms in the world, with a reach of more than 1.4 billion users. Camila Franklin was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021. Throughout her career, she has led engineering, product, operations, and client-facing teams and prior to AdColony held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems, Tira Wireless, Device Anywhere, Antenna Software, and Moovweb. Camila Franklin’s proven leadership credentials will operationalise and further enhance Bidstack’s growth ambitions following its recent funding round.
The addition of Camila Franklin as day-to-day operational lead will allow Lisa Hau to turn her full attention to strategy, corporate development, and commercial partnerships as CSO. A former head of investor relations at WPP, Jefferies Internet & Media analyst, and qualified Chartered Accountant, Lisa Hau will remain a member of Bidstack’s Board of Directors, steering the company in this critical growth period.
Just last week, Bidstack announced a successful fundraise of USD $11 million, including its first-ever strategic investment, from digital platform cybersecurity world leader, Irdeto. This brought Bidstack’s total funding to USD $42 million – the most raised by any company in the in-game advertising industry to date. The global in-game advertising market is projected to grow at a CAGR of 11% to 2030, from its current estimated valuation of $7.6 billion.
Camila Franklin, Chief Operating Officer at Bidstack, commented:
“I am delighted to join Bidstack at such a pivotal moment in their journey. My previous success in scaling revenue at AdColony demonstrates my ability to optimise operational performance in gaming environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead. Bidstack has an opportunity to be the market leader, and I’m looking forward to helping them reach their full potential.”
Lisa Hau, Chief Strategy Officer at Bidstack, added:
“We are very excited to have someone with Camila’s experience and proven track record. Attracting talent of her calibre is a testament to Bidstack’s leading position in the market. Her background and operational experience will be key to driving the Company’s next phase of growth. With the strength of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the perfect time for me personally to step into a more strategic role.”