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In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?

The past few years have been a period of consolidation for the ad tech world. We’ve seen some of the biggest independent companies being bought up by media, tech and telco giants, alongside others who have chosen to merge in order to better compete with the likes of Google and Facebook. Fewer ad tech companies have been raising significant sums of money as VC funding has turned its attention to greenfield opportunities in areas like fintech, edtech and retail tech.

But there are still areas within ad tech where there is plenty of room for growth and innovation. Some of these stem from new problems which need to be solved, others from new opportunities which are emerging…


To read the full article, click here.

More from Bidstack
In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...
In the Press  |  October 21, 2019
BDaily News: This week’s London appointments
In-game advertising platform Bidstack has appointed Nina Mackie as Senior Director of Global Agency Partnerships and Charlotte Cook as Account Director of games. Read more of the article from BDaily here
Bidstack News  |  October 21, 2020
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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