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In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?

The past few years have been a period of consolidation for the ad tech world. We’ve seen some of the biggest independent companies being bought up by media, tech and telco giants, alongside others who have chosen to merge in order to better compete with the likes of Google and Facebook. Fewer ad tech companies have been raising significant sums of money as VC funding has turned its attention to greenfield opportunities in areas like fintech, edtech and retail tech.

But there are still areas within ad tech where there is plenty of room for growth and innovation. Some of these stem from new problems which need to be solved, others from new opportunities which are emerging…

To read the full article, click here.

More from Bidstack
In the Press  |  October 23, 2019
The impact of 5G in the gaming world
Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming. With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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