In the Press
October 20, 2020
Toolbox Marketing: Q&A: Bidstack’s CEO talks on making authentic in-game ads to improve user experience
Toolbox Marketing’s Neha Pradhan interviewed Bidstack’s CEO, James Draper about improving the gaming experience through the use of authentic in-game ads.
Mobile gaming is touted to be one of the hottest channels for advertising. The COVID-19 pandemic has pushed marketers to look at places where the audience is spending their time most. James Draper, CEO, Bidstack, walks us through the world of in-game, native, and programmatic advertising tech. He discusses how brands can achieve success with programmatic in-game ad campaigns.
In this edition of MarTalk Buzz, Draper shares why forward-thinking brands can look at in-game ads for higher engagement rates. He also dives deep and answers how brand ads can feel more authentic and improve user experience when placed in a game.
To read the full article, click here
October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
March 31, 2020
The Bidstack Bulletin – 31st March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Bidstack, Gfinity and Venatus join forces Utilising Gfinity’s...
August 4, 2020
The Bidstack Bulletin: 4th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...