Contact

Sign Up to our SDK

In the Press  |  October 20, 2020
Toolbox Marketing: Q&A: Bidstack’s CEO talks on making authentic in-game ads to improve user experience

Toolbox Marketing’s Neha Pradhan interviewed Bidstack’s CEO, James Draper about improving the gaming experience through the use of authentic in-game ads.


Mobile gaming is touted to be one of the hottest channels for advertising. The COVID-19 pandemic has pushed marketers to look at places where the audience is spending their time most. James Draper, CEO, Bidstack, walks us through the world of in-game, native, and programmatic advertising tech. He discusses how brands can achieve success with programmatic in-game ad campaigns.

In this edition of MarTalk Buzz, Draper shares why forward-thinking brands can look at in-game ads for higher engagement rates. He also dives deep and answers how brand ads can feel more authentic and improve user experience when placed in a game.


To read the full article, click here

More from Bidstack
In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report
James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections. As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness....
Bidstack News  |  September 23, 2020
The Bidstack Bulletin: 23rd September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here to...
In the Press  |  October 19, 2020
AdAge: The future of esports lies in its coolness, say League of Legends Leadership
AdAge’s Ethan Jakob Craft, interviewed several industry leaders in gaming and media, including Matthew Manarino, senior creative director of esports at Riot Games, David Higdon, global head of communications of LoL Esports and James Draper, Bidstack CEO, to get their take on League of Legend’s rise in the last decade and what the future could...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.