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In the Press  |  October 20, 2020
Toolbox Marketing: Q&A: Bidstack’s CEO talks on making authentic in-game ads to improve user experience

Toolbox Marketing’s Neha Pradhan interviewed Bidstack’s CEO, James Draper about improving the gaming experience through the use of authentic in-game ads.


Mobile gaming is touted to be one of the hottest channels for advertising. The COVID-19 pandemic has pushed marketers to look at places where the audience is spending their time most. James Draper, CEO, Bidstack, walks us through the world of in-game, native, and programmatic advertising tech. He discusses how brands can achieve success with programmatic in-game ad campaigns.

In this edition of MarTalk Buzz, Draper shares why forward-thinking brands can look at in-game ads for higher engagement rates. He also dives deep and answers how brand ads can feel more authentic and improve user experience when placed in a game.


To read the full article, click here

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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