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In the Press  |  April 16, 2020
TheGamingEconomy: The Video Games Industry on Coronavirus

TheGamingEconomy spoke to several industry leaders from gaming and advertising, including Bidstack’s CEO, James Draper, on the impact gaming has experience since the outbreak.


Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from across gaming to share their insight on the opportunities, and challenges, the industry faces, and what the long-term reverberations may entail.

Virtually crisis-proof

Gaming and esports have demonstrated during the pandemic that it is an important form of entertainment that is virtually crisis-proof. With approximately 37 million gamers already in the UK, time spent on video games across all ages has increased by 24% since restrictions were put in place. Even the UK Government has recognised the power of gaming as a ‘creative, targeted, and immediate’ tool, with developers sharing vital ‘Stay Home, Save Lives’ messaging in high profile games such as Codemasters’ DiRT Rally 2.0.

We’ve also seen audience interest rise with Twitch viewership surpassing three billion hours watched during lockdown as social distancing pushes esports into the mainstream. This wider audience will likely stick with the new habits they have formed in the longer term, as they recognise that gaming can be as exciting as more traditional sports. – James Draper, CEO, Bidstack.

To read the full article, please click here.

 

More from Bidstack
Bidstack News  |  February 12, 2020
Former PlayStation chief Andrew House joins Advisory Board of in-game advertising platform Bidstack
London, UK, 11th February, 2020 – Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).   House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between...
Bidstack News  |  May 19, 2020
The Bidstack Bulletin : 19th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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