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In the Press  |  October 23, 2019
The impact of 5G in the gaming world

Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming.

With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and streaming with its solid state drive (and real-time views of what’s going in multiplayer game servers without having to load the game), plus Microsoft’s new xCloud game streaming service that starts its public beta this month, we’re seeing manufacturers and studios gearing up for a new world of connectivity and connection speeds that will allow interoperable game streaming across every device. And 5G is the enabler that will see the way we produce, play and interact with games on all our devices completely transformed.

To read the whole article, click here.

More from Bidstack
Blog  |  April 30, 2019 |  5 min read
6 Key Trends from Insomnia64 ’19
Last week I headed to Birmingham with the Bidstack team for the biggest annual gaming event in the UK, Insomnia64. Growth in the gaming industry has continued apace since last year’s event and I was interested to see how these strides have influenced the way the event was planned and delivered. Here’s six trends that stood out for me at this year’s festival: 1. Brands are doing...
Petros Gazelidis

Petros Gazelidis

In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...

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