In the Press
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October 5, 2020
The Gaming Economy: Bidstack Partners with Inlogic Games
The Gaming Economy published an article on Bidstack’s latest partnership with Inlogic Games.
Leading in-game advertising platform Bidstack has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020.
The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed to enhance the realism of the game whilst opening the door for strategic partnerships with world-leading brands and advertisers secured by Bidstack.
Inlogic Games are a Slovakian mobile game studio that have developed and distributed apps across 150+ countries and five continents. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has more than 48m downloads. The game has been praised for its entertaining gameplay, realistic game mechanics and graphical quality. Soccer Cup 2020’s biggest markets are APAC, LATAM and MENA and demand for these regions will be serviced by Bidstack’s growing Approved Partner Network on both a direct and programmatic basis.
To read the full article, click here.
Blog
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October 21, 2019
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4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is worth more than the film and music industries combined. It now accounts for more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
In the Press
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December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...
In the Press
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March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI
ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
