In the Press
December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020.
At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games of any form. This figure might not seem shocking at first glance, but when you consider the gaming audience is estimated to be around 2.4 billion people globally, it does become surprising to say the least.
In 2020, we expect this to change. With the gaming industry enjoying an approximate 10% year-on-year growth over the last few years (and with cloud gaming now here), we anticipate an increase in the number of advertisers participating in gaming and esports. And with this change we expect to see brands and advertisers demonstrating a better understanding of what being a ‘gamer’ really means.
To read more, click here.
In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...
January 23, 2020
3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
February 19, 2020
5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry. The key theme for this year...