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In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020

Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020.

At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games of any form. This figure might not seem shocking at first glance, but when you consider the gaming audience is estimated to be around 2.4 billion people globally, it does become surprising to say the least.

In 2020, we expect this to change. With the gaming industry enjoying an approximate 10% year-on-year growth over the last few years (and with cloud gaming now here), we anticipate an increase in the number of advertisers participating in gaming and esports. And with this change we expect to see brands and advertisers demonstrating a better understanding of what being a ‘gamer’ really means.

To read more, click here.

More from Bidstack
In the Press  |  October 16, 2019
Campaign: Movers and Shakers – Diageo, the7stars, AnalogFolk, DAN, Mindshare and more
In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.  Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...

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