Contact

Sign Up to our SDK

In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020

Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020.

At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games of any form. This figure might not seem shocking at first glance, but when you consider the gaming audience is estimated to be around 2.4 billion people globally, it does become surprising to say the least.

In 2020, we expect this to change. With the gaming industry enjoying an approximate 10% year-on-year growth over the last few years (and with cloud gaming now here), we anticipate an increase in the number of advertisers participating in gaming and esports. And with this change we expect to see brands and advertisers demonstrating a better understanding of what being a ‘gamer’ really means.

To read more, click here.

More from Bidstack
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...
Blog  |  March 8, 2019 |  4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...
Lewis Hadley

Lewis Hadley

In the Press  |  October 5, 2020
The Drum: Bidstack hit the back of the net with new Inlogic Games Partnership
The new partnership between Inlogic Games and Bidstack on Soccer Cup 2020 was featured in The Drum in October 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.