In the Press
September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus.
Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.
Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket 20 – reaching an avid and growing audience of mobile gamers as the Indian Premier League season gets underway.
The brand-safe and highly viewable ads will allow Nautilus Mobile to monetise natural spaces that exist within their game programmatically. Leveraging Bidstack’s strategic partnerships with a network of global advertising agencies and brands, the game developer will be opening up a new incremental revenue stream to complement their existing monetisation strategy.
October 21, 2019
4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is worth more than the film and music industries combined. It now accounts for more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
February 19, 2020
5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry. The key theme for this year...
In the Press
May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...