In the Press
October 5, 2020
The Drum: Bidstack hit the back of the net with new Inlogic Games Partnership
The new partnership between Inlogic Games and Bidstack on Soccer Cup 2020 was featured in The Drum in October 2020.
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020.
The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed to enhance the realism of the game whilst opening the door for strategic partnerships with world-leading brands and advertisers secured by Bidstack.
Inlogic Games are a Slovakian mobile game studio that have developed and distributed apps across 150+ countries and five continents. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has more than 48m downloads. The game has been praised for its entertaining gameplay, realistic game mechanics and graphical quality. Soccer Cup 2020’s biggest markets are APAC, LATAM and MENA and demand for these regions will be serviced by Bidstack’s growing Approved Partner Network on both a direct and programmatic basis.
To read the full article, click here.
October 20, 2020
The Bidstack Bulletin: 20th October 2020
In this week's Bidstack Bulletin, Bidstack’s CEO James Draper discusses the future of in-game advertising, beauty brands get in the game and the UK gaming sector sets new records.
In the Press
April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...
June 30, 2020
4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....