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In the Press  |  February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board

Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member.

Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board.

In 1990, House began his career with Sony as part of the PR team in Tokyo. After 15 years he became the CMO, before taking on the role of co-CEO. Between 2013 and 2017, House sat as the head of the company.

During his time at Sony, House drove Sony into the VR market. He is also considered to be a big part of the success of the PlayStation console.

“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” said House.

“Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”

To read the full article, click here.

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In the Press  |  March 12, 2020
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ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
Talks & Events  |  August 1, 2019
GamesCom 2019 x Bidstack
In August 2019, Gamescom was the highlight for all gamers! Numerous events and congresses brought together the gaming industry and enthusiasts from all over the world. The Bidstack team were there to #GetInTheGame!  To read our 5 takeaways from GamesCom 2019, click here.
Talks & Events  |  July 19, 2019
Bidstack went to Develop:Brighton 2019
Develop:Brighton 2019 was a great success – with 2,871 attendees – their biggest event ever and a 21% increase year on year! Bidstack were there to learn and to network!

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