In the Press
February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member.
Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board.
In 1990, House began his career with Sony as part of the PR team in Tokyo. After 15 years he became the CMO, before taking on the role of co-CEO. Between 2013 and 2017, House sat as the head of the company.
During his time at Sony, House drove Sony into the VR market. He is also considered to be a big part of the success of the PlayStation console.
“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” said House.
“Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”
To read the full article, click here.
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