In the Press
October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry.
If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to the overall gaming experience, then why wouldn’t you?
It’s true that there are certain games that you can’t repurpose for portable devices because of the mechanics of the games and general experience. However for Nintendo games, this makes sense.
If you look at Super Mario Run, the game play was just as good on mobile as it was on Nintendo DS.
With nostalgia comes expectation and the level of expectation gamers had for Mario Kart and Super Mario was set by Nintendo. So it’s really Nintendo’s fault for setting the bar so high in the first place.
To read more of Dagwell’s comment and other industry leader’s thoughts, click here
July 2, 2019
< 1 min read
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event. The details of Google’s Stadia platform which were released ahead of this year’s E3, set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
March 8, 2019
4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...
October 21, 2019
4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is worth more than the film and music industries combined. It now accounts for more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...