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In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads

Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0.


A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King. Codemasters, of course, is responsible for DiRT Rally 2.0, which becomes available for PS Plus subscribers this week. Rebellion and King are home to Sniper Elite 4 and Candy Crush, respectively. The coronavirus ads feature across each of these titles and others. Since the technology behind the ads is geo-targeted, only gamers in the UK will run into them.

Rebellion CEO Jason Kingsley reached out to Department for Digital, Culture, Media and Sport (DCMS) to ask how the company could help in these troubling times. “A lot of people spend hundreds of hours in computer games,” he told BBC News. “And in this case, we thought we could help society by reminding people of their obligations to others.”

To read the full piece, please click here.

More from Bidstack
In the Press  |  April 6, 2020
inews: Coronavirus: ‘Stay at Home’ warnings added to some of the UK’s biggest video games
Leveraging Bidstack’s in-game advertising technology, BAFTA nominated Codemasters’ title, DiRT Rally 2.0 are one a handful of titles to display coronavirus safety advice to gamers around the world. Government messaging urging the public to stay at home will start appearing in some of the UK’s most popular video games as people are urged to stay...
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
Bidstack News  |  June 23, 2020
The Bidstack Bulletin: 23rd June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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