In the Press
April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0.
A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King. Codemasters, of course, is responsible for DiRT Rally 2.0, which becomes available for PS Plus subscribers this week. Rebellion and King are home to Sniper Elite 4 and Candy Crush, respectively. The coronavirus ads feature across each of these titles and others. Since the technology behind the ads is geo-targeted, only gamers in the UK will run into them.
Rebellion CEO Jason Kingsley reached out to Department for Digital, Culture, Media and Sport (DCMS) to ask how the company could help in these troubling times. “A lot of people spend hundreds of hours in computer games,” he told BBC News. “And in this case, we thought we could help society by reminding people of their obligations to others.”
To read the full piece, please click here.
In the Press
February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member. Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board. In 1990, House began his career with Sony as part of the PR team in...
April 28, 2020
The Bidstack Bulletin: 28th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...