In the Press
April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis.
With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside from essential travel or work.
To assist with the delivery of the message, which isn’t generating the required compliance from the public, Codemasters is taking action.
UK Gamers driving on DiRT Rally 2.0 will now see road-side banners with the important message from Public Health England – “Stay Home Save Lives.”
“At Codemasters, we came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the Coronavirus communication effort,” its vice-president of business development Toby Evan-Jones said. “This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0.
To read the full piece, please click here.
In the Press
February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...
April 21, 2020
The Bidstack Bulletin – 21st April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Here’s how our digital lives might look in...
October 19, 2019
4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...