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In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0

Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis.


With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside from essential travel or work.

To assist with the delivery of the message, which isn’t generating the required compliance from the public, Codemasters is taking action.

UK Gamers driving on DiRT Rally 2.0 will now see road-side banners with the important message from Public Health England – “Stay Home Save Lives.”

“At Codemasters, we came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the Coronavirus communication effort,” its vice-president of business development Toby Evan-Jones said. “This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0.

To read the full piece, please click here.

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Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...
Bidstack News  |  August 11, 2020
The Bidstack Bulletin: 11th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...

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