In the Press
April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report.
“The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the interim, look to the sectors experiencing an influx of new audiences as people stay indoors.
“Gaming is an example of a sector thriving among the chaos. This has been recognised by the UK government – which is collaborating with developers, such as Bidstack’s partner Codemasters, to reinforce its ‘Stay Home Save Lives’ messaging during the COVID-19 pandemic in some of the most popular video games, such as DiRT Rally 2.0. Gaming provides a bright spot in these bleak times for brands looking to connect with this evolving audience, in an environment rich with real-world advertising opportunities.”
To read the full article, please click here.
June 23, 2020
The Bidstack Bulletin: 23rd June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
April 14, 2020
The Bidstack Bulletin – 14th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Playstation unveils DualSense, the new wireless controller for...