In the Press
April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report.
“The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the interim, look to the sectors experiencing an influx of new audiences as people stay indoors.
“Gaming is an example of a sector thriving among the chaos. This has been recognised by the UK government – which is collaborating with developers, such as Bidstack’s partner Codemasters, to reinforce its ‘Stay Home Save Lives’ messaging during the COVID-19 pandemic in some of the most popular video games, such as DiRT Rally 2.0. Gaming provides a bright spot in these bleak times for brands looking to connect with this evolving audience, in an environment rich with real-world advertising opportunities.”
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In the Press
July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event. The details of Google’s Stadia platform which were released ahead of this year’s E3, set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales...
March 17, 2020
4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely. While this was the right thing to do, as human safety...