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In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction

James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report.


“The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the interim, look to the sectors experiencing an influx of new audiences as people stay indoors.

“Gaming is an example of a sector thriving among the chaos. This has been recognised by the UK government – which is collaborating with developers, such as Bidstack’s partner Codemasters, to reinforce its ‘Stay Home Save Lives’ messaging during the COVID-19 pandemic in some of the most popular video games, such as DiRT Rally 2.0. Gaming provides a bright spot in these bleak times for brands looking to connect with this evolving audience, in an environment rich with real-world advertising opportunities.”

To read the full article, please click here.

More from Bidstack
In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...
Bidstack News  |  August 25, 2020
The Bidstack Bulletin: 25th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  October 16, 2019
Campaign: Movers and Shakers – Diageo, the7stars, AnalogFolk, DAN, Mindshare and more
In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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