In the Press
July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report
James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections.
As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness. Digital and social channels are continuing to prove a fruitful and effective way of advertising to a captive and engaged audience. We know from experience that in-game advertising is one such channel, and expect to see a growing trend toward marketers leveraging gaming platforms to reach their audiences in the virtual world.
To read the full IPA Bellwether report, please click here
To read more reactions about this report, please click here.
October 22, 2019
4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
August 13, 2019
< 1 min read
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
Talks & Events
March 27, 2019
Guildford Games 2019 x Bidstack
Bidstack’s Rob Dagwell of the Commercial Development team and Vanessa Yu from the Marketing team attended this year’s Guildford Games to see how both the gaming and the local community in Guildford were aiming to become the #HollywoodOfGames