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In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report

James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections.

As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness. Digital and social channels are continuing to prove a fruitful and effective way of advertising to a captive and engaged audience. We know from experience that in-game advertising is one such channel, and expect to see a growing trend toward marketers leveraging gaming platforms to reach their audiences in the virtual world.

To read the full IPA Bellwether report, please click here

To read more reactions about this report, please click here.

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Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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