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In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report

James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections.

As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness. Digital and social channels are continuing to prove a fruitful and effective way of advertising to a captive and engaged audience. We know from experience that in-game advertising is one such channel, and expect to see a growing trend toward marketers leveraging gaming platforms to reach their audiences in the virtual world.

To read the full IPA Bellwether report, please click here

To read more reactions about this report, please click here.

More from Bidstack
In the Press  |  October 16, 2019
Campaign: Movers and Shakers – Diageo, the7stars, AnalogFolk, DAN, Mindshare and more
In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.
Talks & Events  |  July 19, 2019
Bidstack went to Develop:Brighton 2019
Develop:Brighton 2019 was a great success – with 2,871 attendees – their biggest event ever and a 21% increase year on year! Bidstack were there to learn and to network!
Talks & Events  |  August 15, 2019
E3 2019 x Bidstack
Representing all aspects of the video games space, E3 provided Bidstack the opportunity to showcase products, debut technologies, and align our brand with the future of video games. E3 had everything a gamer could wish for, from Keanu Reeves introducing Cyberpunk 2077 at the XBox Theatre, to an ice dragon status at Capcom’s stand, to...

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