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In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report

James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections.

As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness. Digital and social channels are continuing to prove a fruitful and effective way of advertising to a captive and engaged audience. We know from experience that in-game advertising is one such channel, and expect to see a growing trend toward marketers leveraging gaming platforms to reach their audiences in the virtual world.

To read the full IPA Bellwether report, please click here

To read more reactions about this report, please click here.

More from Bidstack
In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...
Talks & Events  |  June 5, 2019
IAB Engage 2019 x Bidstack
Our Head of Insights, Lewis Hadley and VP Sales, Lewis Sherlock were at the event waving the Bidstack flag and soaking up all things new happening in advertising, adtech and data.   
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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