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In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming

Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching Twitch over live TV?


In-game advertising isn’t the ad category of the future, it’s the ad category of the here and now. Brands are starting to recognise its enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year. From Adidas and Nike to PepsiCo and Coca-Cola, brands are shifting budget to gaming, and it’s not hard to see why.

The global gaming market is already immense and is estimated to be worth around $152 billion. In the UK the sector accounts for more than half of the entire entertainment market and is more lucrative than music and video combined. Over the next five years cloud gaming services such as Google’s Stadia and Microsoft’s Project xCloud and the rollout of 5G connectivity, will increase accessibility and drive exponential growth in this market.


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In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
In the Press  |  October 5, 2020
Adtech Daily: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Inlogic Games and Bidstack’s collaboration in-game advertising on Soccer Cup 2020 was featured in Adtech Daily. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic...
Bidstack News  |  April 14, 2020
The Bidstack Bulletin – 14th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Playstation unveils DualSense, the new wireless controller for...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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