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In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming

Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching Twitch over live TV?


In-game advertising isn’t the ad category of the future, it’s the ad category of the here and now. Brands are starting to recognise its enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year. From Adidas and Nike to PepsiCo and Coca-Cola, brands are shifting budget to gaming, and it’s not hard to see why.

The global gaming market is already immense and is estimated to be worth around $152 billion. In the UK the sector accounts for more than half of the entire entertainment market and is more lucrative than music and video combined. Over the next five years cloud gaming services such as Google’s Stadia and Microsoft’s Project xCloud and the rollout of 5G connectivity, will increase accessibility and drive exponential growth in this market.

Click here to read the full article.

More from Bidstack
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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