In the Press
April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’.
The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their most popular titles.
The initiative will use geotargeting technology to put the ‘Stay at Home’ instruction into titles such as Candy Crush Saga, Sniper Elite 4, DiRT Rally 2.0 and Farm Heroes.
Social distancing measures and the ongoing lockdown have given more people time at home to play video games. And with young people spending more time playing video games than the rest of the population, this is an opportunity to encourage younger people to stay at home and prevent them from spreading the virus to others.
To read the full piece, please click here.
October 5, 2020
Bidstack hit the back of the net with new Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed...
In the Press
April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
March 17, 2020
4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely. While this was the right thing to do, as human safety...