In the Press
May 15, 2020
MCV: Issue 957 – May 2020
Bidstack’s VP Gaming, Charlotte Cook talks to MCV’s editor Seth Barton about the DCMS’ ‘Stay Home, Save Lives’ campaign done in partnership with Codemasters, the good that in-game advertising has done during the COVID-19 lockdown and the potential this new revenue stream can offer for game developers.
‘Stay Home, Save Lives’ has been the message for the last few weeks. It’s appeared in various forms on billboards, in newspapers, on TC and across news sits. However, many of those mediums aren’t seen by the hardest to reach audiences, especially under lockdown. So the government also worked with a handful of games publishers to place such messaging alongside and within games.
That let us look at in-game advertising in a new light. Showing it could do a lot more than simply promote products, it could talk to hard-to-reach audience about a myriad of socially responsible messaging.
To read the full article, please click here
April 21, 2020
The Bidstack Bulletin – 21st April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Here’s how our digital lives might look in...
February 9, 2021
The Bidstack Bulletin: 9th February 2021
In this week's Bidstack Bulletin, we learn how gaming is helping people to connect in lockdown and EA announce their racing game plans with Codemasters.
In the Press
February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...