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In the Press  |  May 15, 2020
MCV: Issue 957 – May 2020

Bidstack’s VP Gaming, Charlotte Cook talks to MCV’s editor Seth Barton about the DCMS’ ‘Stay Home, Save Lives’ campaign done in partnership with Codemasters, the good that in-game advertising has done during the COVID-19 lockdown and the potential this new revenue stream can offer for game developers.


‘Stay Home, Save Lives’ has been the message for the last few weeks. It’s appeared in various forms on billboards, in newspapers, on TC and across news sits. However, many of those mediums aren’t seen by the hardest to reach audiences, especially under lockdown. So the government also worked with a handful of games publishers to place such messaging alongside and within games.

That let us look at in-game advertising in a new light. Showing it could do a lot more than simply promote products, it could talk to hard-to-reach audience about a myriad of socially responsible messaging.

To read the full article, please click here

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In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...
Bidstack News  |  May 26, 2020
The Bidstack Bulletin: 26th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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