In the Press
February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House.
Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board.
House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO and CEO – says the company is “a business that can make a significant impact in the space”
“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” House said. “Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”
To read the full article, please click here.
July 14, 2020
The Bidstack Bulletin: 14th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
October 5, 2020
Bidstack hit the back of the net with new Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed...