In the Press
February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House.
Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board.
House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO and CEO – says the company is “a business that can make a significant impact in the space”
“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” House said. “Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”
To read the full article, please click here.
October 22, 2019
4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...
Talks & Events
June 5, 2019
IAB Engage 2019 x Bidstack
Our Head of Insights, Lewis Hadley and VP Sales, Lewis Sherlock were at the event waving the Bidstack flag and soaking up all things new happening in advertising, adtech and data.