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In the Press  |  February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack

MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House.


Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board.

House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO and CEO – says the company is “a business that can make a significant impact in the space”

“The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community,” House said. “Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”


To read the full article, please click here.

 

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The Bidstack Bulletin: 1st September 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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