In the Press
March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0.
The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience.
The gaming industry has a huge audience and is currently valued at $150bn worldwide – more than the film, video-on-demand and music industries combined – which makes it hugely attractive to brands. According to Superdata, a Nielsen company, video game content is the most important, and large, new media platform since social media, with 2.6bn people – one-third of the world’s population – spending an average of seven hours per week on video games.
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May 12, 2020
The Bidstack Bulletin : 12th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
December 1, 2020
The Bidstack Bulletin: 1st December 2020
In this week's Bidstack Bulletin, Football Manager 2021 receives rave reviews, Beckham continues his journey into gaming and advertisers explore gaming as a new channel.