In the Press
March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0.
The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience.
The gaming industry has a huge audience and is currently valued at $150bn worldwide – more than the film, video-on-demand and music industries combined – which makes it hugely attractive to brands. According to Superdata, a Nielsen company, video game content is the most important, and large, new media platform since social media, with 2.6bn people – one-third of the world’s population – spending an average of seven hours per week on video games.
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In the Press
April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
April 7, 2020
The Bidstack Bulletin – 7th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Coronavirus: Video games add ‘stay at home’ COVID-19...
In the Press
February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member. Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board. In 1990, House began his career with Sony as part of the PR team in...