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In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted.

Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic at Mediatel’s Automated Trading Debate.

Read more on their thoughts and conversation points here.

 

More from Bidstack
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...
Bidstack News  |  March 31, 2020
The Bidstack Bulletin – 31st March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Bidstack, Gfinity and Venatus join forces Utilising Gfinity’s...
Talks & Events  |  March 27, 2019
Guildford Games 2019 x Bidstack
Bidstack’s Rob Dagwell of the Commercial Development team and Vanessa Yu from the Marketing team attended this year’s Guildford Games to see how both the gaming and the local community in Guildford were aiming to become the #HollywoodOfGames  

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