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In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted.

Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic at Mediatel’s Automated Trading Debate.

Read more on their thoughts and conversation points here.

 

More from Bidstack
In the Press  |  October 23, 2019
The impact of 5G in the gaming world
Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming. With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and...
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
Blog  |  August 13, 2019 |  < 1 min read
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
James Draper

James Draper

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