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In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted.

Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic at Mediatel’s Automated Trading Debate.

Read more on their thoughts and conversation points here.

 

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